Survey

At Nexacoria, we deploy a range of qualitative and quantitative research methods tailored to help organizations better understand behaviors, opinions, and market dynamics.

In-depth Face-to-Face Interviews

Face-to-face interviews involve recruiting participants either randomly or selectively in order to build a representative sample that matches predefined criteria. Trained interviewers then administer a structured questionnaire while guiding respondents through the process.

This method is particularly effective for collecting rich, detailed insights, especially when using open-ended questions that allow respondents to express themselves freely, without being limited to predefined answer choices.

Face-to-face surveys can be conducted in several environments, including:

  • At home
  • In dedicated interview rooms
  • In public spaces (street surveys)
  • In business or professional settings

We use advanced survey software that ensures flexibility, accuracy, and high-quality data capture. Depending on the project, responses can be recorded digitally in real time or collected on paper and later digitized for processing.

Note: This method is among the most resource-intensive due to the human effort required and the time needed for data collection and analysis.

Focus Groups

Focus groups are ideal when the objective is to compare opinions across diverse consumer profiles and deepen qualitative understanding.

They bring together small groups of participants to discuss a product, service, or concept under the moderation of a trained facilitator.

Unlike individual interviews, focus groups encourage interaction between participants, making it possible to uncover:

  • Divergent viewpoints
  • Social dynamics influencing opinions
  • Spontaneous reactions and ideas

This method is particularly valuable when initial research has already been conducted and preliminary insights need to be validated or explored further.

Consumer Observation

Observation techniques involve analyzing consumer behavior in natural or controlled environments. This approach helps capture what people actually do, rather than what they say they do.

It can be applied in real-life or simulated contexts to better understand decision-making processes and usage behaviors.

Additional Survey Channels

To ensure comprehensive data collection, Nexacoria also conducts surveys through multiple channels:

  • SMS-based surveys
  • Online questionnaires
  • Telephone interviews

Each method is selected based on the target population, research objectives, and required level of detail.